CartOnline Marketing Management
The Internet is the ideal medium for marketing and advertising, especially for click-and-mortar businesses. Gray Thought handles all of your online marketing so you can focus your time and efforts elsewhere. We establish marketing campaigns dedicated to increasing sales and brand awareness. We will develop and implement an online marketing strategy that will generate more traffic to your web site and produce more sales conversions.
Methods, Tools, and Strategies
- Analysis and Research
- The first step is to ask our clients what their goals are and what their philosophy is. We then analyze the business and the competition and determine which methods and strategies will work best. In depth analysis and planning is essential to any marketing plan. We need to determine who your target audience is and what their demographics are. Keyword research is also important, especially for organic traffic from search engines.
- Search Engine Optimization and Marketing
- We can integrate our search engine optimization service into your marketing campaign.
- Pay per Click Advertising (PPC)
- This type of advertising involves search engines, directories, and special networks that sell clicks. You only pay if someone clicks your link.
- Google Adwords, Yahoo Advertising, and Microsoft Advertising
- These are the most used and most effective. Similar to PPC, these large corporations, especially Google, provide robust solutions for advertising. We development, manage, and implement campaigns using Google, Yahoo, and Microsoft services.
- Lead Generation
- We will generate interest in qualified prospective customers.
- Link Placement
- The more links pointing to your site, the more traffic your site will receive. Not only that but search engines will perceive your site as being more popular. This method involves getting your link on other relevant sites.
- Creative Viral Strategies
- Viral marketing on the Internet works wonders. If the right concept is developed then viral marketing can create a lot of buzz. We will brainstorm methods of viral marketing that will best suit your product, service, and industry. This is our favorite method and can expand to offline marketing.
- Graphic Design
- Take advantage of our design skills and integrate creative designs into your marketing campaign. Banners, buttons, icons, etc can be placed on relevant web pages to attract potential customers. We can create advertisement designs that really work.
- Facebook and MySpace
- We take advantage of Facebook and MySpace by developing a social marketing strategy to increase traffic to your site and, more importantly, increase brand awareness.
- Analytics
- Once your marketing plan is implemented, how do we know if it is successful? Increased sales is a key indicator, but we take it even further. We first analyzed your business and web site prior to implementation, but we still need to analyze it afterwards to ensure you are getting a good ROI. We will provide you with detailed information on the number of visits, locations of your viewers, the links that were clicked, and much more information all in a well formatted document.
